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Real Estate Postcard Marketing Tip: Lead Your Client to Respond

Every good sales pitch contains several vital ingredients. And your postcard mailing for your real investing venture is no different. Every successful marketer uses a very simple - but highly effective — formula for keeping him headed in the proper direction in his copy.

One of the most authoritative marketing formulas is AIDA. I am sure you have heard of it by now, but for the newbie this means to gain your prospects ‘attention’, then continue to engage his ‘interest’; amplify his ‘desire’ to sell their homes to you; and then to lead him to ‘act’ on this desire.

However, even experienced real estate direct marketing professionals don’t pay enough attention to fully developing their ‘call to action’ in their real estate direct mails. Don’t think that your call to action can already be inferred in the body of your letter. Make your call to action especially clearer and bolder in your real estate postcard marketing campaigns.

New investors are also usually diffident when it comes to the ‘call to action’ part of their real estate marketing. They may perceive this as a form of hard selling which their customers will dislike. But think about those effective infomercials on TV. Weren’t they able to sell millions of products within a few minutes?

Profitable infomercials usually have enticing ‘call to actions’. Hence, pay attention to developing the most enticing, exciting, and magnetic ‘call to action’ you can think of. If it’s attractively original, you can even make this ‘call to action’ your brand.

So to succeed in your real estate postcard marketing, get over your shyness about asking your clients to e-mail you, call you, or visit your website. Don’t waste your magnetic headline and great offer by having a weak call-to-action.

Your additional responsibility when developing your real estate postcard marketing campaign is to make it irresistible for your prospects to act right now. Think of ways to make them call you while they are still holding your postcard or direct mail. Because once they put it on top of their mail pile or drawer, you and your offer will be forgotten.

So use your customer knowledge and creativity to come up with a strong reason that will make people do what you want them to do.

You may want to learn from the call to actions used in infomercials and radio game shows that give incentives to the first batch of callers. If there ideas do not appeal to you, how can these ideas be innovated to fit your service and style?

Real estate direct mails do not have to be boring, matter-of-fact, and too formal. Instead aim to create excitement about your offer. Energize your prospects to contact you by paying special attention to making your call-to-action powerfully engaging.

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