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Real Estate Postcard Marketing Tip: Even Postcard Messages Need Strong Headlines

Journalists never fail to stress the importance of a powerful headline. If you fail to create a compelling headline, your audience will move on the next article that catches their attention. This rule also holds true for real estate marketing investors especially when you are launching a direct marketing campaign.

Let’s face it, the postcard doesn’t have a lot of space on it. As a real estate investor using this method, you don?t have the luxury of developing a two-page argument leading to the merits and benefits of your product as some marketers do.

How can you make strong headlines? Use the direct marketing formula, What’s in it for the customer? You need time to think this over because effective headlines usually don’t get written instantly.

Your real estate marketing headlines should also inform people of the benefits of selling their homes to you. So evaluate your strengths, your competitive strategies, and check your customer testimonials to learn what they are most thankful for about your service.

Once you have sort out your ideas, its time to come up with a powerful headline. Go over through them not once, twice but many times. One useful tip is to use the plural tense that’s right because it highlights the numerous benefits. Sprinkle with action words these make your customers sit up and take notice.

You will also notice that some of your most promising headlines are related. Merge these headlines into one strong headline. You may still end up with a few distinct headlines. Test these different headlines if they can effectively meet the direct marketing standard: What’s in it for the customer? Remove the ones that may be creative but don’t pass this test.

You?ll discover that once you start this exercise, you?ll have variations around a certain theme. Some ideas will automatically drop out because others will seem to much more effective. That’s exactly what’s supposed to happen. As you cross out the ideas you consider the weaker ones, you?ll be left with only the strong ones.

Do a split test. Choose the best ones you have and use them for your next email campaign. If your customer response increases, use the same headline for next time. If it doesn?t work, use your second best.

It will take a lot of time and patience. Remember, Rome was not built in one day. You’ll have to do some trial and error at first but once you get the right ?formula? everything will flow smoothly after.

These benefits are the diamonds you use in crafting masterful headlines for your real estate postcard marketing campaign.

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